Ombre Engineer

Jacquard

lululemon athletica

Jacquard Ombre Engineer for Energy Bra and Wunder Under HR pant.

First ever fully engineered jacquard set, successfully commercialized

in various colorways for three continuous years from 2017 - 2019.

Creative direction:

Bodymapped, smooth fade with a very high level of detail.

Based on a pixelated fade, the artwork was built in Photoshop,

with the size of the smallest shape matching a single stitch in the fabric.

Challenge:

Create two separate, visually matching artworks for bra and pant covering

all sizes. Ensure a smooth transition between pattern pieces (front & back).

Execution:

Both artwork fades had to be precisely built, bodymapped and then placed

on the pattern pieces to cover the whole size range from 0-12 with a single

artwork.